Shanghai Media Group ("SMG") is a leading all-round media organization with international influence. We are constantly engaging in technological innovation, and industrial competitiveness.

Centered on an overall goal to build the best practice ground for Xi Jinping's “Thought on Culture”, we adhere to the principles of public service while remaining committed to advances in the technological industry.

Our main task is consolidating and strengthening our mainstream values, while disseminating public opinion and culture. Our core strategic concepts are "News First", "Thrive on Culture" and "Deepening Integration". Our additional strategies include "Integration, AI-driven, Mobile-first, and Originality". SMG's main goal is called "SMG in AI". We’ve branded all of this as "The Power of Dreams”.

We strive to promote the development of " intelligence, ultra-high definition and mobility" with the reconstruction of our media technology base using AI. We are undertaking the new cultural mission, fostering reform and innovation, pursuing excellence, enhancing our core competitiveness, and striving to create a new national model that embodies high-quality development through deep integration.

By spearheading the creation of a powerful, influential, and credible new form of mainstream media, we are contributing to Shanghai’s mission of becoming a modern socialist metropolitan city with global influence.

Our Business Portfolio

SMG is a leading media and cultural conglomerate in China, with a complete business portfolio, including media operations and content creation, technical services, copyright management, live entertainment, venue operations, cultural tourism investment, and smart broadcasting.

SMG has 8 TV channels (including 1 international channel), 8 radio frequencies, 12 national digital pay TV channels, 4 newspapers and magazines, 7 art troupes, 17 venues for the performing arts, and 192 subsidiaries including 1 public-listed company - Oriental Pearl Group Co., Ltd. We have been ranked among the top 30 cultural enterprises in China for 13 consecutive years. SMG currently has 15,000 employees, including 5,000 media practitioners, and total assets of 58.7 billion Yuan.

News first, SMG had created leading dissemination platforms. We tap into the most resource-rich and advantageous areas, leveraging Shanghai's strengths in four key domains: Political affairs, finance and business, humanities, and external publicity. We established Dragon TV as a premier all-media platform, Knews as a leading news platform, and YICAI as a top financial and business platform.

Dragon TV: First-hand global and local news

Dragon TV provides over 10 hours of live news every day. Based in Shanghai, it serves China and reaches domestic and international integrated platforms around the world with metropolitan perspectives.

Knews: Echoing our time

Knews is the leading provincial broadcaster in China, with an average of over 200 million daily page views on mobile devices, peaking at 400 million at certain times. News broadcast duration, the frequency of short video releases, and audience reach all stand out as industry benchmarks.

YICAI: Professionalism Creates Value

Embracing"high-end, original and in-depth news", YICAI consistently enhances its content influence and commercial monetization capability by fostering three professional ecosystems of finance, consumption, and science and innovation. It has launched a range of financial products including "Yiwealth" and "Yigrowth", both of which strive to become a leading financial platform with global influence, mirroring China's economic status and Shanghai's financial positioning.

SMG International: Shanghai's Prominent Video Gateway to the World

By leveraging the diverse resources of SMG, SMG International aspires to forge an international communication brand that encompasses ShanghaiEye, Yicai Global, and Dragon TV (International Channel). Annually, it produces over 50,000 videos, live broadcasts, articles, and cover artworks, which collectively garner an overseas viewing duration of 868,000 hours and has an output of over 1 billion pieces of content.

Thrive on Culture, Creating High-Quality Content. Shanghai, an international metropolis with profound cultural heritage, serves as the bedrock of SMG's endeavors. SMG promotes Shanghai-style culture and Jiangnan culture, highlighting the stories of the general public, empathy, humanity and civilization in variety shows and short dramas, which embody international, metropolitan, and youthful concepts. We are committed to crafting artistic masterpieces that harmoniously blend metropolitan qualities with Chinese aesthetics.

Promoting Mainstream Values through Cultural Masterpieces. Focusing on diverse genres including news, documentaries, film and TV dramas, variety shows, sports, social education, and animation, SMG consistently introduces a plethora of high-quality productions. Over the past three years, we have garnered 26 China News Awards and 33 international media awards, such as Asian Television Awards, ABU Awards, and Telly Awards.

Our extensive archive of 1.64 million hours of media content is comprised of 1.475 million hours of digital resources, (374,000 hours of audio and 1101，000 hours of video). Through our distribution arm, Wings Media, we work with  over 300 TV stations and more than 20 new media platforms in China.

Promoting a Better Life through Festivities

SMG hosts and organizes over 60 major festivals, and mega-events in Shanghai annually, including the China International Import Expo, World Artificial Intelligence Conference, May 5th Shopping Festival, Shanghai International Film and Television Festival; and creates brand events such as the International Light Festival, Grassland Music Festival, and Trend Sports Festival. These events have garnered acclaim across industries and are popular with tourists.

Contributing to Urban Development through Culture

OPG (Oriental Pearl Group Co., Ltd) is involved in smart broadcasting and cultural consumption, advancing core businesses such as media integration, 5G broadcasting, cultural tourism, and real estate. OPG has established an integrated industry layout, accumulating 61 million IPTV users, 107 million Internet TV subscribers, and 55 million pay TV subscribers, as well as running iconic landmarks including Oriental Pearl Tower, the Mercedes-Benz Arena, and the International Convention Center. Furthermore, OPG develops key media and cultural properties in Shanghai, including Oriental Smart Media City, Oriental Pearl Triumph Center, and Digital Media Production Park.

Leading the way in deepening integration through technology

SMG has long been a proponent of digital transformation, we confront smart technology challenges head on, and leveraging AI to revolutionize media technology. Dedicated to accelerating the development of intelligence, ultra-HD, and mobility, we are simultaneously reengineering content production, promoting mechanism innovation, and facilitating technology upgrades to enhance the quality and efficiency of media.

Intelligence

By strengthening our intelligent technology transformation, we aim to achieve an 'integrated, intelligent, independent, and efficient' smart broadcasting system. To accomplish this, we have been focusing on key projects such as the media cloud center, an AI platform, a big data center, as well as systems for content production, broadcast control, smart media asset management, online operations, and security. These projects, working in cohort, will accelerate the integration of a media cloud center, Artificial Intelligence, and other advanced technologies.

We proudly launched the AIGC toolbox the 'Scube Smart Media Cube', partnering with leading firms that specialize in large-scale data models and leveraging extensive audio-visual resources. Focusing our efforts on news and information-driven large models, exclusive financial media content, live sports broadcasts, and virtual sign language interpreters. We have created a series of AIGC-based audio and video production demos that showcase the toolbox's capabilities in these areas.

Ultra-high Definition

Focusing on boosting ultra-high definition, we are stepping up the construction of UHD studios, the development of scalable broadcast systems, and the expansion of UHD channel coverage. Additionally, we facilitate UHD content creation and technological innovation to enhance viewers' audio-visual experience.

Mobility

To deepen our mobile strategy, SMG has developed four key new media products: BesTV+, a comprehensive streaming platform; AJMIDE, offering live audio broadcasts; Knews, specializing in live news coverage; and Yicai, a comprehensive business and financial platform.