SMG LIVE is a performing arts & cultural group under SMG (Shanghai Media Group). With support of media resources from SMG, SMG LIVE integrates content creation, theatre operation, product marketing and talents management. SMG LIVE is committed to creating the most influential and all-inclusive live entertainment platform in China.

Among all the state-owned troupes in Shanghai, 7 troupes and 1 art center, covering musicals, plays, immersive theatres, concerts, music festivals, comedies, burlesques, acrobatics, song & dance, symphony, light music and puppetry. SMG LIVE covers the most comprehensive performance categories in China.

Among more than 100 theatres in Shanghai, SMG LIVE Theatre is the leader of all. It owns /operates 17 professional theatres and performing arts spaces, accounting for more than 45% of the total seating of professional theatres in Shanghai.

Many phenomenal productions in Shanghai, the Shanghai version of Sleep No More, the dance drama The Eternal Wave, and the acrobatic drama Dawn in Shanghai, are all presented by SMG LIVE. SMG LIVE has long focused on innovation and creativity, with high-quality products as its solid foundation. The company maintains a high-speed output of original and excellent works, which have won awards both nationally and internationally. More than 300 programs can be performed. The company has a national leading level of creation and production, especially the musicals and sit-down shows.  

Positioned in the strategic plan of Shanghai’s Building Asian Performing Arts Capital, SMG LIVE will continue to engage in training talents, producing plays and creating great works, with a broader vision, a more innovative thinking, and a more diverse perspective. It has ambition to become the first-class performance group in China, and a cultural pioneer which shows Shanghai's soft power. 

To be the leader and definer of Chinese performing arts culture, SMG LIVE will press forward with indomitable will.  

2014 Listed among top three Performing Arts Institutions in China

2016 Listed among top 30 Cultural Enterprises in China

2018 Listed among top 10 Cultural Enterprises in Shanghai

2020 Listed among top 10 Cultural Enterprises in Shanghai