Shanghai Xinhui Culture and Entertainment Group Co., Ltd., it was established in 1997. It started as a music industry corporation and has developed inti a cultural publishing enterprise within Shanghai Media Group. 

The group’s primary services involve the editing, publishing and distribution of audio-visual products, as well as the manufacturing, reproduction and logistics of optical discs. Its subsidiaries, Shanghai Audio & Video Publishing House, Shanghai Audio & Video Company, And Shanghai Electronic Publishing, Shanghai Golden Statue Disc Production Co., Ltd. are renowned industry leaders in the nation for audiovisual publishing and optical disc production. Over the years, Xinhui Group has been editing and publishing numerous nationally significant projects, as well as thousands of influential audio-visual products. It has also won many awards, including the  "China’s Excellent Publications Award" and "China’s Golden Record Award", as well as other honors such as State Key Enterprise for Cultural Export, National News Publishing Outstanding Unit for “Going Global”.

At present, Xinhui Group maintains its audio-visual publishing services, and also actively expands into game publishing and importing, cultural customization services, cultural and creative park business. This strategic approach represents the Group’s continuing effort to integrate social resources and promote the social and economic development.