Shanghai Hey U Media,a subsidiary of SMG,specializes in providing content production and comprehensive marketing services for internet and new media platforms.

Since its establishment in 2015,Hey U has extensively collaborated with major online video platforms in China,including Tencent,Youku,iQiyi,TikTok,and Bilibili,as well as live streaming platforms such as DouYu TV and Migu Video,and created numerous influential new media products.