"Shanghai TV Magazine" was founded in 1982. As the first television weekly in East China, it has garnered wide popularity and developed its unique localized style. "Shanghai TV Magazine" is not only a trusted brand in Shanghai, but also nationally well-known as a periodical for radio, film and television. Since the beginning of the century, it has maintained a leading position with the largest circulation data in Shanghai. The content has also evolved from solely introducing TV programs, to all-round entertainment reporting, up to its current strengthened roles of promoting cultural inheritance as well as providing latest fashion, lifestyle, and consumer culture.

In recent years, "Shanghai TV Magazine" has continuously explored transformation and integration with new media. While rooted in its mainstay of magazine publication, it also launched official accounts on Weibo, WeChat, short video platforms and e-commerce hubs. Its "Entertainment" WeChat official account and short videos are dedicated to producing in-depth, interesting and exclusive reports on current hot topics in the entertainment sphere, as well as anecdotes from the film and TV circles that capture the public’s imagination. The “Shanghai TV Magazine" Weibo account has facilitated "real-time interaction between print media and followers", opened communication channels between editors and readers, enabling feedback from readers' needs, all contributing to the growing number of followers and readership. The official corporate store of "Shanghai TV Magazine" has also extended the magazine’s influence beyond the Yangtze River Delta region, towards the whole country, as well as Hong Kong, Macao, Taiwan and other regions.