For young pioneers who refuse to be bound by the Internet——YiMagazine.

 "CBN Weekly" was established in 2008 as the first weekly business news magazine in China. With the corporate urbaners as its target readers, it provides reports that are casual, useful, and timely. As a promoter of market-oriented business thinking, "CBN Weekly" influences readers with regards to all aspects of business information, business logic and values, lifestyle, and has become an essential financial reading for the educated youth of the 21st century.

In 2019, "CBN Weekly" transitioned into a monthly magazine - "YiMagazine". While maintaining its high quality of content and visual presentation, it offers a reading experience that is richer than books and deeper than magazines. It stands out in its own genre, providing perspectives on significant issues that deserve deep thinking and discussion. 

The “Five Features” Columns

● Appetizer

The appetizer of each issue focuses on trending topics, cutting-edge viewpoints, and spotlighted figures. It encourages readers to think about the changes occurring in the world from the three dimensions of the past, present, and future.

● Cover Story

The magazine's main column "Story" focuses on a significant topic discussion in each issue, presented in a new publishing form “MOOK”. It consists of many articles from different perspectives and with various lengths, providing readers with a more diverse and dynamic look into the issues under investigation.

● Research

"Research" draws attention towards the most active corporations in the business field. It also provides in-depth interpretations for new business models, management methods, marketing techniques, and financial data.

● Insight

The articles of columnists Fang Sanwen and Cui Peng enables a different dimension of thinking, along with selected exclusive authorized articles from overseas publications such as The New York Times to provide global insights on financial matters.

● Yuppie

This column investigates the latest consumer trends, life, and culture — the critical appraisals from Mr. Fu, travel essays from Zhu Yinghao, and Hu Chunchun’s daily journal "Dong Linlou"— presenting diversified aspects of modern life.

Moreover, YiMagazine provides thousands of selected business cases for readers of all backgrounds: college students gearing for their first jobs, corporate employees interested business world, self-motivated career elites, and entrepreneurs fascinated by the wonders of business. It expands your cognitive horizons and elevates your thinking patterns, to quickly grasp the essence and solve problems, developing an international perspective, as well as critical thinking and discretion abilities.