Yicai TV continues to provide original,timely and innovative financial TV programing. The channel strives to accurately serve users' needs for "broad news, sharp tools, and new knowledge". At the same time, it also actively promotes efforts of going online, providing scarce and unique financial video content for the mobile Internet world.

Yicai Group owns two TV channels, respectively  Yicai TV and Oriental Finance.

It reaches more than 150 million people in the Yangtze River Delta region, as well as more than 80,000 households and institutional users in Hong Kong and the Pearl River Delta region, through collaboration with the Hong Kong NOW TV . Through IPTV and OTT platforms, the channel’s special zone for First Finance and Economics covers subscrivers across  the country. Yicai TV’s digital media distribution matrix offers long, medium and short video contents,  and operates an official channel account on Youtube to provide real-time, updated financial and business news content from China.

Yicai TV aggregates all of Yicai Group’s media resources, operating correspondent stations in major financial centers cities across the world. The network transmits the latest stock exchange from the NYSE, SEHK, Shanghai Stock Exchange, Shenzhen Stock Exchange, Beijing Stock Exchange and Dalian Commodity Exchange to clients and users all around the world. The channel also maintains a rigorous and high-quality financial reporting for its global users, disseminating information to  Chinese and global markets, as well as live broadcasts of major financial events.

Yicai TV and information programs are linked closely with its web portal Yicai.com, creating Internet video live broadcasts. The channel’s securities programs are linked with the "Youkantou+" , facilitating the operation of Yicai securities resources on the mobile client. New programs involve financial and social services, business model evaluation, urban business culture discovery and new knowledge sharing, etc.

Oriental Finance · Pudong Channel is born out of the joint effort between Yicai Group and Pudong New District. The channel is positioned to "reflect national strategies, exhibit financial characteristics, and highlight Pudong elements". Oriental Finance · Pudong Channel reaches an audience of 60 million households across the country.