Golden Hit Award is a significant IP including the annual "Golden Hit Award" music festival, the Love Radio 103.7 online program and the offline event "Karaoke Contest".

The first "Golden Hit Award" music festival was held in September 2017. The purpose of the event is to promote Chinese pop music culture. The event attracts the best songwriters and singers in Chinese pop music together for an annual music event enjoyed by radio audiences across the country. 

The annual "Favorite Golden Hit Award" winners are selected jointly through audience online voting and recommendations from professionals and national music radio DJs. Meanwhile, the organizers also established additional award categories such as "Favorite Duet Golden Song" and "Favorite Cover Golden Song".  

The "Golden Hit Award" online program is set up by Love Radio 103.7 based on the annual "Golden Hit Award" music festival. The program aims to achieve a harmonious blend of music, knowledge and uniqueness.

As a derivative activity of "Golden Hit Award", the Karaoke Contest provides a platform for the general public to show their singing talents. After multiple phases of selection, Karaoke Contest participants will not only receive resources to kickstart their music career, but also get the opportunity to attend the "Golden Hit Award" annual music festival and perform on stage alongside the popular singers.