Love Radio 103.7, the most influential radio station in Shanghai, was officially launched on August 8, 2005. Love Radio 103.7 has always advocated for a leisure lifestyle, targeting the city people aged 35-54 who seek elegance and comfort in life.

The average daily listening duration of Love Radio 103.7 is 51 minutes per listener. The core audience is mostly white-collar workers who are interested in music, movies, shopping and travel.