Radio the Yangtze River Delta (FM89.9)
The Voice of the Yangtze River Delta is the nation’s first cross-regional broadcast which is opened by a local radio station and officially started on October 28, 2020.
As the only Shanghai-based media exclusively serving the national strategy of "integrated development of the Yangtze River Delta", Voice of the Yangtze River Delta strives to establish a "new broadcasting model" in the era of all-media integration. The channel is committed to becoming the go-to platform for the latest progress and policy release regarding the region’s integrated development, public welfare services and showcasing the refined life in the Delta region.
Combining the reach of the Internet and radio, the channel’s communication platform has a coverage of over hundreds of millions people from 41 cities , offering a diverse multimodal contents of graphics, text, audio and video. The channel will continue to collaborate with various integrated media centers in Jiangsu, Zhejiang, and Anhui, joining the chorus of the region’s high-quality development.
Products as follows:
1. News power · A governance affairs interview platform, and authoritative info source on the integrated development of the Yangtze River Delta
Signature programs: "Good Morning Yangtze River Delta", "China Yangtze River Delta", "China Finance and Economics 60 Minutes" .
2. Government and enterprise services · Policy interpretation and the media platform of trans-provincial services
Signature programs: "Yangtze River Delta Hotline" program, "Waiting for You" employment promotion media products.
3. Sci-tech Innovation China· Resource-gathering space for pioneers in technological and industrial innovation
Signature programs: "Thinking Space" , "Yangtze River Delta 41 Cities Innovation Ecological Index Report".
4. Cultural strength · "Shanghai culture" brand and Jiangnan cultural discovery
Signature programs: "Cultural Meeting Room", "Jiangnan Vibes FM" .
5. Facilitating public welfare· social mental health services, and construction of elderly service products
Signature programs: "Serving You" , "Company ‘Til Dawn", the "Power of The Heart" all-media content product.
6. Quality lifestyle· The Yangtze River Delta urban insight jointly produced by Shanghai, Jiangsu, Zhejiang and Anhui regional media
Signature programs: "Discovering the Yangtze River Delta", "Sounds of the Yangtze River Delta".