Shanghai News Broadcast adheres to the spirit of "rooted in news, devoted to people's welfare, integrated in communication". The contents of the channel include news information, public welfare services, etc. It is seen as a benchmark in social influence, market share and advertising volumn. Shanghai News Broadcast prides itself of "authority, quality, live broadcast, and interaction" .

[Rooted in News] All-day major news programs "990 Morning News", "Tonight" and "Newsroom" present dynamic perspectives on political news and public welfare topics. In addition, the audio and video live broadcast segment "Shanghai Now" offers breaking news.

[Devoted to People’s Welfare] "Interviews into People’s Lives" – this program invites representatives from various departments of Shanghai municipal government into the live broadcast room to release the latest policies, share policy principles, and respond to citizen concerns. "Summer Hotline·Interview with district officials" – In this program,officials who make visits to various municipal coordination and administration centers, answer calls from citizens, solve problems on-site and on-time, and implement improvements based on feedback. "Dialogue with the Secretary of the District Party Committee" – this program fosters an intimate communication pathway between the secretary of the District Party Committee and the general public and creates a platform for discussing public welfare issues and seeking common development.

[Integrated in Communication] Shanghai Broadcasting's original news content brand "Huaxiazi" is an platform that gathers diversified news broadcast content. "Minsheng Yiwangtong" - the nation’s very first daily news program broadcasts live simultaneously on radio, television, and the Internet. This program explores real cases experienced by citizens, showing the city's commitment to solve citizen complaints through "on-stop shop".