Established in 1982, In Shanghai, the first and popular entertainment weekly in East China, sticking to the motto of “popular, but not vulgar”, has forged a unique and refreshing style leading the trend of the new generation in China. It is not only a well-known brand in Shanghai, but also a nation-wide leading brand of radio, TV and film magazine. Since the beginning of this century, it has maintained the largest circulation among local weeklies in Shanghai. In the meantime, it has expanded its scope from introduction of TV programs all the way to in-depth entertainment reports and lifestyle guidelines. 

In 2001, In Shanghai was listed into State Administration of Press, Publication, Radio, Film and Television’s Best Periodicals, and became a National-level Demonstration Periodical due to its social influence and economic benefits. In August 2008, it was awarded “Nationwide Famous Periodical Brand of Radio, TV and Film” (a title conferred to only two brands) by China Association of Radio, Film, TV and Press along with the following comments: In Shanghai is an influential brand in the TV and radio industry, and it exerts positive impacts on other periodicals in China. Since 2010, it has been the winner of the title “Best Periodicals in East China” which was spearheaded by six provincial and one municipal publication and press bureaus in East China, with the following comments: In Shanghai is listed among the Best Periodicals in East China based on its outstanding performance in the comprehensive evaluation of social sciences periodicals. The title is also conferred upon over 20 others out of over 600 magazines published in Shanghai.