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Taking “publicity, diversion, service and entertainment” as its mission, Shanghai Traffic Radio has been dedicated to maintaining the city’s traffic order, enhancing traffic safety awareness, facilitating citizens’ travel and promoting the traffic development of the city. Its program production and broadcasting targets people on the move, with real-time traffic information as the major content, including traffic news, special traffic columns and traffic service, supplemented by music and entertainment. Nowadays, “listening to the Traffic Radio while traveling” has become a common practice among Shanghai citizens, especially those on the move.
Presently, Shanghai Traffic Radio is broadcast in two channels (FM105.7/AM648) and dual studios (broadcast studio/traffic police studio). The robust FM105.7/AM648 not only spreads to every corner of Shanghai with its quality sound, but also effectively serves those on the move along Shanghai-Nanjing and Shanghai-Hangzhou expressways or along other highways and in cities in the Yangtze Delta. The channel covers a population of over 100 million and an effective audience of nearly 2.6 million in Shanghai and major cities in the Yangtze Delta, ranking among the most influential radio media in East China.
In recent years, Shanghai Traffic Radio has cooperated closely with Shanghai urban transportation authorities and effectively obtained the dynamic traffic information of the city via hi-tech means. The radio studio is capable of real-time monitoring of the motion images of major traffic nodes in the city and the urban road traffic flow GIS map. Meanwhile, by virtue of GPS technology, the channel has the information on the operation conditions of nearly 30,000 taxis at any time. The traffic journalists can talk with the driver of any of the taxis in operation and obtain information on the traffic. Furthermore, the channel maintains close contact with railway, aviation, waterway transportation and the traffic wrecker clean-up and rescue system. It also cooperates with radio media such as Yangtze Delta Traffic Radio League, ensuring in-time communication on the traffic conditions of intercity expressways. Traffic conditions are live broadcast seven times an hour around the clock, which ensures that information is released in a timely manner.