Haha TV

Launched in 2004, the channel is the first dedicated channel brand for children. It targets children under 14 years old and their parents and has a rich program offering, including early childhood education, popular science, reading, creativity, music, variety show and scene drama. The channel has a good local audience share and covers 24 million people in Shanghai. Building around the Haha brand, it has become China’s most valuable children audience club for cooperation, with nearly 50,000 core members.